"Truly great design at retail inspires and seduces, creates curiosity and then desire. It transcends architecture, style, finish and visual presentation to become emotional. Great retail design is about making connections to the soul…..even in the simplest, most basic executions."

As the Chief Creative Officer of FRCH Design Worldwide, Paul is responsible for the overall strategic and creative direction of FRCH as well as advancing the creative culture, talent and processes across the firm. Paul also champions both cross-studio and cross-discipline collaboration programs firm-wide, designed to bring more strategic perspective and creative diversity to our client's business solutions.

 Paul is involved in the day to day creative product at FRCH in a role that's hands-on, providing creative leadership for a variety of client relationships ranging from specialty retail stores and brand experiences to leisure entertainment, department stores and retail center developments.