American Girl Bistro

Prototype Design & Implementation
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It's All In The Details


THE CHALLENGE:

Since 1986, American Girl has been one of our country's most cherished brands. American Girl selected FRCH to help create a store format that would evolve the American Girl experience by offering food and beverages that pair appropriately with their iconic brand, serving a light and kid-friendly faire.

THE RESOLUTION:

The American Girl Bistro provides a casual dining experience for lunch, dinner or even a late night snack. The Bistro is a delicious escape from the ordinary; Neapolitan tiled flooring and ceiling treatments mimicking cake icing hang above the dessert counter. From wall to wall, floor to ceiling, every single detail was carefully crafted to create a sense of excitement and surprise. Colors selected represent the American Girl palette, applying bright renditions of traditional brand colors to walls, flooring and seating surfaces, accompanied by youthful patterns such as flowers.


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