Serving Up Design Concepts
THE CHALLENGE:
Busch's Worlds Of Discovery in Dubai is a world-class luxury amusement park destination. We were asked to design over 90 different, one-of-a-kind dining concepts.
THE RESOLUTION:
With over 90 concepts to develop, our culinary design strategy
would need to be both extraordinarily unique and incredibly
efficient. So we first developed an overarching strategy for the
four parks (Busch Gardens, Sea World, Discovery Cove and Aquatica)
as well as the Promenade entry, which would collectively represent
the feature attraction of the Palm
Jebel Ali development. Our deliverables included narratives,
conceptual sketches, reference imagery and key experiential
elements based upon an eclectic mix of consumer needs and service
expectations for anticipated guests from Asia, Europe and the
Middle East. Ranging from grab-and-go offerings to five-star
celebrity chef restaurants, the diversity amongst our design
concepts was truly staggering.
