Bringing Art To The Street
The Contemporary Arts Center (CAC) in Cincinnati, Ohio, designed by famed architect, Zaha Hadid in 2003, has been called "… the most important American building to be completed since the end of the cold war," by The New York Times. It was envisioned as an "urban carpet" that connects the exterior and interior worlds. Since the initial design, the downtown landscape had changed and The CAC needed to adapt to attract more guests.
FRCH sought to soften the edges of the iconic design through a series of artistic interventions for the interior renovation of the Contemporary Arts Center. The lobby re-envisioning ultimately focused on the guest experience, with an eye toward versatility and movement. The idea was for the lobby to be a welcoming, social space that brings the community together in a hospitable, artful way. This prompted the creation on a new lounge area and cafe. In addition, the goal was to extend art downstairs, engaging museum-goers of all ages by featuring one-of-a-kind lobby installations while encouraging street traffic to stop-in.