A Winning Design At Every Level
THE CHALLENGE:
Building upon our 13-year relationship with Dick's Sporting Goods, FRCH was charged with creating a new, larger mall anchor store that aligned with and enhanced the established brand language.
THE RESOLUTION:
The two-level flagship store for Dick Sporting Goods is over 75,000 sq. ft. of retail space designed to expand the breadth of merchandise across all categories. Clearly identifiable, uniquely designed sport zones create in-store destinations to make shopping fun and exploratory. Large-scale lifestyle graphics feature real people playing sports, with a special emphasis on kids and family. Moving forward, this easy-to-shop store has provided key design elements for many new and renovated prototype stores.
