Helping Small Children Dream Big
THE CHALLENGE:
As the leader in interactive retail experiences, Walt Disney World enlisted our expertise to create three new extraordinary retail concepts in one large Orlando store: Worlds of Discovery. Two would be developed for girls and one for boys.
THE RESOLUTION:
For the boys, we created The Ultimate Adventure store, celebrating everything "boy" and featuring a host of characters including Buzz Lightyear, Stitch and Pirates of the Caribbean. Interactive hero fixtures engage each guest in a world of buried treasure and loot. For a really out-of-this-world adventure, boys can shoot across the galaxy in interactive video pods that travel "to infinity and beyond". For the girls, they're in for twice the fun. First, we created The Walt Disney Princess Experience, a store where young girls are transported to the Disney Princess fantasy world. Each architectural and graphic detail was carefully crafted to showcase each Disney Princess in a regal castle that let their imaginations soar. From there, girls journey to The Bibbity Bobbidy Boutique, a magical salon where each girl is transformed into her favorite Princess from head to toe. All three of these spectacular, interactive retail concepts are a tremendous success. They're currently opening in other parks around the country and appointments for the Boutique are booked six months in advance.
