Frontgate

New Prototype Design
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Grand Living Comes To Life


THE CHALLENGE:

Since its founding in 1991, Frontgate has grown from a mail-order catalog company into one of the country's leading luxury lifestyle retailers. Armed with the knowledge of their consumer preferences and shopping behavior, Frontgate was looking to grow the brand with a new physical presence that would resonate with this elite consumer.

THE RESOLUTION:

FRCH helped create a 360º expression of the Frontgate brand.  The new store shifts the perception from a product-oriented brand to a lifestyle brand by presenting curated collections that create complete living environments. Unique experiences like the in-store Cafe welcome customers and encourage the entertainment lifestyle, while The Design Studio and staff expertise allow the brand to work collaboratively with customers and professional designers to create unique expressions of Frontgate.


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