A Historical Fashion Makeover
THE CHALLENGE:
For generations, Liverpool's Polanco store was one of Mexico City's most prominent shopping destinations. Surrounded by high-end retail competition, Polanco was beginning to look out-of-date in comparison. After years of partial renovations, the store was in need of a makeover.
THE RESOLUTION:
After immersing ourselves in the history and culture of their brand, FRCH offered a rather stark, yet simple creative solution. Recapture the heart of Polanco's rich heritage, while reinvigorating its brand design through key strategies that emphasized fashion leadership, design continuity, and an international architectural feel. After their world-class renovation was complete, Liverpool Polanco's treasured image was joyfully restored. It is now one of the most significant flagship stores for Liverpool Department Stores and is, once again, a premier shopping destination for Mexico City.
