Unmatched Style
THE CHALLENGE:
Create a memorable and upscale Redemption Store for Borgata's loyal patrons
THE RESOLUTION:
As part of Borgata's loyalty program this retail venue fundamentally changes guest options, within the gaming industry, for point redemption. At the same time it also further extends the brand both on and off property, by allowing guests to bring the Borgata lifestyle home with them. It's a combination shopping as sport, brand definition and luxury experience, in a little over 8,000sf.
